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 SocialPaths agency was created to set new trends in internet marketing. We’ve been tracking the phenomena of social media marketing from its very beginning. We perfectly understand its foundations and objectives. We know how to create a positive image of a brand on internet and we’re glad to share it. |
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 What counts the most on such a dynamic market is creativity and flexibility. Internet is a place of young people who know how to get around constantly changing environment. We are thoroughly educated and we have experience in completing Polish and foreign projects. SocialPaths team is here to help you! |
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 Why social media? An open image of brand brings trust of customers. By engaging customers in actions of your company you create lasting bonds with a community growing around your brand. You have an opportunity to find your customers on the internet and together with them create a consistent community. |
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 In a world of social media everybody can operate with equal effectiveness. You don’t need awfully big budget to be successful. In order to maximize your benefit, you have to convey a proper message. We will design for you an individual strategy which will translate to real effects. You are welcome to click the “About Us” tab to learn more! |
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Our partners are the companies who we share our knowledge and experience with. We definitely recommend their services! |
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Specialized IT company working in Ruby on Rails, technological support of SocialPaths. They possess extensive expertise in the field of flexible programming and experience gained working with clients from around Europe. |
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It is a team of young and enthusiastic graphic designers who will help you create decent advertising appearance of your company on the market. They specialize in web design, creating logotypes, designing brochures and business cards – all that to help you strengthen the image of your company. Thank you for help with developing brilliant website design! |
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Interactive agency Ideacto prepares solutions in integrated marketing field for the biggest companies in Poland. They specialize in Usability and e-commerce solutions. |
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Key specialties of the company are dedicated internet applications and existing systems integration. Software Operations was granted the title of “Entrepreneurship Leader of 2010” awarded by Small and Medium Enterprises Foundation. |
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We invite you to check our sample projects. Some of them are described in detail in a form of case study. Click “see more” to learn more. |
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The action conducted for Energia SA was a spectacular success – we gained more than 180.000 users of an application supporting “Shine” contest within merely a week. It is worth mentioning that There were no real-life prizes in this contest. The campaign was supported by yet another application – “Christmas Tree”. Within two weeks it gained 70.000 users. |
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For “Za Szyba”(Behind the Window Glass) pub we created entertaining application allowing customers to collect special points which could be exchanged later on for gifts in the club. The user decides for himself when he wants to collect his reward and how attractive the gift is. Therefore, the application is an example of a simplified loyalty program. |
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Our first marketing campaign took place in the old times, when brand presence on Facebook was something totally new, not even mentioning applications. Out client wanted to reach students with an information about new portal. As an effect of our work the application took first place among polish-language applications with more than 50.000 users. |
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The campaign was conducted for www.cherple.com website offering free SMS service on the USA territory. We designed and implemented application which allowed texting directly from Facebook. We also conducted Cherple’s Polish Fan Page. |
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A campaign designed for Olawska 9 club is an excellent example of a local reach marketing action. We created a developed Fan Page as well as an application enabling customers to win various gifts which could be collected in the club. It is a very interesting case showing how to use social media to directly stimulate sales. |
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For International Tourism Fare we created and implemented Facebook presence strategy. The campaign was supported by promotional activities, dedicated tabs, contests and Facebook Ads campaign. |
Mieciu’s wrinkle
Our first marketing campaign took place in the old times, when brand presence on Facebook was something totally new, not even mentioning applications. Out client wanted to reach students with an information about new portal. As an effect of our work the application took first place among polish-language applications with more than 50.000 users.
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 We were definitely surprised by the effectiveness of our Facebook marketing campaign. The popularity of the application translated directly to the number of new users of our portal. SocialPaths agency was brilliant – they created a bond with the community by engaging in a dialogue. Currently Fasolkowo is undergoing modernization process, but we’re launching new features and even more interesting marketing campaign soon. This time, it will be based mainly on social media. |
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The marketing campaign was launched when applications on Facebook were mainly based on plain text and simple patterns. The discussion on brands being present in social media was just about to gain its momentum. We invented Mieciu – the eternal student, who soon became portal’s mascot. The application was based on simplicity and top-shelf copywriting. We were appreciated by JoeMonster.org which posted our lines on website homepage (linked). Thanks to that, we could reach some 100.000 young internet users. |
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Effects surpassed our expectations – we managed to attract 4 times more users than we initially expected without any additional advertising. We felt truly satisfied when we heard that most of our friends recognize and like Mieciu. T-shirts with Mieciu’s image (rewards in contests) became a true trophy among fellow students. |
Energa
The action conducted for Energia SA was a spectacular success – we gained more than 180.000 users of an application supporting “Shine” contest within merely a week. It is worth mentioning that There were no real-life prizes in this contest. The campaign was supported by yet another application – “Christmas Tree”. Within two weeks it gained 70.000 users.
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  Most definitely a project of the year – so much energy and such great effects in such a short period of time – nobody expected that. |
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  Top-quality job. Despite of short deadlines and ambitious goals the action was completed efficiently and on time. |
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Cooperating with Ideacto interactive agency we completed the support project of “Shine” action organized by Energia Group and Gazeta Wyborcza. Our client’s goal was to reach as many Facebook users as possible. |
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We created and implemented two applications. The aim of the first one was to inform about the contest and enabled users to vote in the contest. The second one supported the action and could be used to pass on Christmas wishes on specially prepared Christmas tree. |
Olawska 9
A campaign designed for Olawska 9 club is an excellent example of a local reach marketing action. We created a developed Fan Page as well as an application enabling customers to win various gifts which could be collected in the club. It is a very interesting case showing how to use social media to directly stimulate sales.
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  We were looking for a dedicated Facebook application to promote our club. I must admit that the effects were a pleasant surprise. SocialPaths agency has been also advising on how to communicate with the customers and what materials to put on our profile. Thanks to promotion on Facebook a lot of customers came to the club. Majority of our customers is using “One-armed bandit”. We are very satisfied with our cooperation. Currently, a more advanced version of the application is being developed. |
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For Olawska 9 club, we have created a strategy enabling it to gain new customers and stimulate existing ones. Currently Olawska 9 has more than 15.000 fans on Facebook. Aesthetic Fan Page combined with contest application made attracting customers to the club directly possible. We managed to attract a few thousands gift-receiving customers to the club. |
Za Szyba
For “Za Szyba”(Behind the Window Glass) pub we created entertaining application allowing customers to collect special points which could be exchanged later on for gifts in the club. The user decides for himself when he wants to collect his reward and how attractive the gift is. Therefore, the application is an example of a simplified loyalty program. “Za Szyba” pub currently has the highest number of fans among Polish clubs!
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  Before the application launched, we had been thinking about using ads to promote it. However, when after 7 days we had more than 5.500 users from Wroclaw alone, we decided together that it is simply not necessary. |
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For “Za Szyba”(Behind the Window Glass) pub we created entertaining application allowing customers to collect special points which could be exchanged later on for gifts in the club. The user decides for himself when he wants to collect his reward and how attractive the gift is. Therefore, the application is an example of a simplified loyalty program. |
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SocialPaths agency was established in 2010 gathering people fascinated with internet marketing. When business world didn’t know what Facebook was, we were already there. Nowadays everybody realizes how powerful social media is and that online marketing is a powerful and influential tool. It can be said that every company should enter Social Media. Simple company webpage is not enough. The potential of the Internet is huge. Nevertheless, single mistake can ruin tiresomely built company image. Marketing campaign that is not very creative won’t be noticed and will disappear fast. Our solutions are aimed at long-term results, strengthening trust and increasing customers’ engagement. |
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We create tailor-made strategies, taking into account all circumstances. Social media is not about attacking the recipient with a stream of identical information. It is about conveying a coherent message with a help of:
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Many companies launch poorly prepared contests and promotional activities with the only aim to increase fan base as soon as possible. They don’t create conditions for true community and interaction. Entertainment cannot be vain amusement. Through entertainment we engage the customers, we invite them to visit often. This in turn leads to increased loyalty towards your brand. Building commitment and loyalty is the domain of the newest concept of marketing called “Gamification”. The elements known from computer games are combined with the opportunities of social networks and implemented into brands. This allows us to affect wide range of people. We offer the implementation of new solutions allowing to engage the users of already existing portals as well as creating entirely new platforms. |
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We only do what we are good at. Our applications reach the target group perfectly. They gain satisfactory number of users and the campaigns always end fulfilling the objectives given. Our projects are developed by a complete team of programmers, graphic designers and copywriters. We invite you to check our sample projects located in the menu on the top of this page. SocialPaths NIP: 751-171-54-59 REGON: 160354811 Office: Bohomolca 15, 01-613 Warsaw Kosciuszki 34, 50-012 Wroclaw Find out even more and download complete offer! Our team is waiting for Your questions, SocialPaths. |
© SocialPaths 2010
